Where Effortless Elegance Meets Personalized Service

Helping Brides find the perfect dress since 1977

Real Bride’s Photos courtesy of @Cameronandelizabeth

The Lows Experience

Nestled between Memphis and Little Rock, Low’s Bridal offers a truly unforgettable experience inside a grand historic hotel, once the iconic Great Southern. With over 2,500 gowns in sizes 0–34, we house the region’s largest and most inclusive collection of wedding dresses. Brides are guided through a personalized, concierge-style appointment by expert stylists, with access to over 16 designer brands and exclusive Low’s Bridal collections — all carefully curated with the modern Low’s bride in mind.

A Curated Experience, Just for you

Real Bride’s Photos courtesy of @chelsea.duff.photography

At Low’s Bridal, every appointment is thoughtfully personalized. Our experienced stylists listen to your vision and guide you through a carefully selected collection that fits your style, body, and dreams.
Finding the dress you’ve been dreaming of is a moment like no other — and it all begins here.
At Low’s Bridal, we believe your bridal experience should feel as unforgettable as the day you say “I do.” From your first step into our boutique to the moment you find the one, we’re here to create a deeply personal, joyful, and beautifully elevated experience.
Let’s celebrate your love story together.

Real Bride’s Photos courtesy of @cameronandelizabeth

New Arrivals

Explore a sample of our recently hand-picked favorites

Preparing to fully immerse yourself in the luxurious Low’s Bridal experience. 

How to Plan Your Visit

I

Invite Your Cheerleaders

Brides may bring up to 4 of their closest friends and family to the appointment. Invite those who will lift you up with compliments and encourage you throughout the entire process.

Get ready like it’s date night! When you look cute, you feel cute! But maybe don’t over-do-it! Bold lipsticks and fresh spray tans damage dresses. Light jewelry is ideal.

II

Style Yourself

III

Shoes & Shapewear

Panty lines will distract from that bridal glow! Bringing nude underwear and shapewear with you is a must! Bring your favorite pair of heels, but save them for the “yes to the dress” moment. 

IV

Keep An
Open Mind

Get out of your comfort zone! Embrace the exploration of different shapes and styles. Your dream dress might be the one you least expect. Avoid arriving “hangry.” Eat a snack! It’s a big day so take care of yourself. 

  • This experience was the best way to start my bridal journey, and I couldn’t be more grateful.

    - Emma

  • Low's Bridal made my dress shopping experience better than I could have ever imagined! I found my perfect dress and had the best day with my friends and family.

    -Morgan

  • This day was so special with my mom, mother in law, and two of my best friends.

    -Alex

  • She really took the time to get to know me and helped me find a dress that showcased my personality. I couldn’t have dreamed up a more perfect dress!

    -Cari

  • The Martina Liana dress I wore was simply stunning! I loved the bow detail!

    -Grace Anne

  • I had the best experience at Low’s! I went in not having any idea what I was looking for, but Alicia made me feel so comfortable and confident!

    - Maci

  • I had so many compliments on my dress.

    -Molly

  • Such a supportive and wonderful staff!

    -Claire

Request an Appointment

Somewhere between “yes” and “I do” the perfect dress is waiting for you

  • Yes! We're an appointment-only boutique! Each and every bride is paired with a dedicated stylist who will guide you through the appointment, help you view our collections, and find the best dress, veil,  and jewelry meant for your special day! Ready to find your dress? Give us a call at (870) 734-3244 or...request your appointment here. Requests made online are confirmed via a phone call from our exceptional customer service staff.

    • Weekdays (Tues-Fri beginning at 10 AM): A weekday appointment can last up to 2 hours. This provides ample time for in-depth collaboration with your stylist to find your dream dress. 

    • Saturday Appointments (from 9 AM): You'll have up to one and a half hours of dedicated partnership with your stylist to find your dress!

  • Bring your biggest cheerleaders! To ensure the most fun and focused experience as you discover your dream dress, appointments come with space for each Bride to bring up to 4 guests. Please keep in mind we do not allow anyone aged 12 and under in the building.

  • Our collections currently range from approximately $1,300 to $6,000. Keep in mind that the price listed on a gown does not include taxes or alteration costs. Dresses that are special ordered also come with additional costs. We cover all of this in your appointment!